If you want to bid for a competitive license, you need to have a in-and-out business model. You need to know what the resulting product line will look like, roughly speaking, in terms of costs and revenue over its entire lifespan, considering a major risk is affording to renew the license. That applies to IPs like Star Wars. I don't think it applies as much/at all to an IP like the one in question. In this case, the problem was that Chaosium went into a nosedive -- not that the license was too hot/expensive. If Chaosium maintained/improved its quality over the years, does anyone think Stormbringer would be OOP? I mean, Mongoose got the license after Chaosium, after all. That said, I guess a production company could snap up the license and the IP could suddenly become hugely valuable out of nowhere. That wouldn't hold me back from picking up the license if I had the capacity to sell a Stormbringer reprint and a solid basis for believing it could be at least marginally profitable. FYI - CD Projekt RED and R. Talasorian plan to release a Witcher RPG mid-2016. I have no clue why it ended up being R. Talasorian. Maybe they were the only company that asked? I don't have high hopes.