Yep, this is exactly the behavior you want to discourage. With my group I can just ask "hey, don't do this." Some players might want a little more structure (one attempt/session, etc).
We play short sessions online, so I'm in the "once per adventure" rather than "once per session" camp. That said, I'm also kinda okay with repeats if it's not too abusive. I don't want situations where characters are "holding back" on potential opportunities for coolness in case they're going to need it later. Besides, once you've gotten your Experience check for an ability you're already going to be looking for something else to use, so my players are usually spreading out their rolls without additional pressure.
Really, as with most things, it comes down to MGF. Is it a pain to track which abilities have augments applied and whether they're still in effect? Don't sweat it. Is it bogging things down to rely too heavily on augments? Maybe they only apply for extremely dramatic moments. You may need to experiment to find the right fit for your table, but you'll get there.