Way to go, Chaosium! Nice price, everything you need, including dice, in a box. That's the way to get new people into the roleplaying hobby. Even the advertising text ist great (bold by me):
"Players take on the role of investigators of mysteries, uncovering dark secrets, encountering strange monsters, and thwarting sinister cults. Together, you and your friends create and develop a story in which each of your characters plays a leading role, which could be foiling some dastardly plot or stopping horrors from beyond space and time! Roleplaying gaming is a social pastime. Everyone works together in a team, each playing an investigator character. One player runs the game—the Keeper of Arcane Lore—who referees the game and presents the story and adventure plots to the other players. Think of it a bit like acting in a drama, but where there isn’t a script. Dice and the rules of the game determine the success or failure for your character’s actions—all while you are propelled into dramatic and nerve-tingling situations! The emphasis is on having fun."
That is, in easy and accessible language, what roleplaying is all about: A make-believe-pastime with friends (and dice). No beating around the bush, no "let me explain the arcane mistery of role-playing" that only makes people go "Woot?"
My congrats and: IĂ„Ă„H! Cthulhu Ftagn!