Paolo, I tend to agree with you; however, they say this boxed set has sold well in France: http://www.black-book-editions.fr/index.php?site_id=74
Quoting from the blurb:
You will find in this boxed set everything you need for your very first role-playing session:
a 2 page visual that lets you "see" how a role-playing game works, complete rules (from character generation to combat through magic use), 4 ready-to-use scenarios, each in 2 hours, and making up a single history full of surprises, a beautiful cardboard GM screen (one side illustrated for the players, and one side with all the tables for the GM), a complete set of dice (D4, D6, D8, D10, D12, and D20) 5 full-colour character sheets, the map of the village of Clearvale.